Concept // The Official Protest Plushie
Katie Blechinger // Copywriter
Kristen Dunseith // Art Director
Curtis Kiser // Art Director
Chris Vernon // Art Director
Sarah Mosseller // Associate Creative Director
Matteson Fields // Associate Creative Director
Gary Bostwick // Associate Creative Director
Deliverables // Product Concept • Product Development • Product Launch • Campaign Concept • Video Promos • Website • Organic Social Media (Instagram)
After the shocking reversal of Roe v. Wade, we weren't going to sit around and do nothing while we were stripped of our basic human rights. If 71% of young people identified as pro-choice, how could this happen? Clearly, these extremist politicians weren't listening — so we had to think outside of our boxes to be heard.
We channeled our rage into creating something both powerful and perfectly precious. And thus, the official protest plushie was born.
Awards and Press
Video
Jingle
Dystopian Shopping Network Spots
Digital
Website
Social Media
Organic Instagram Content
