Katie Blechinger // Copywriter
Caleb Kirkman // Art Director
Gary Bostwick // Creative Director
Deliverables // Refreshed Look and Feel • Magazine Ads
The project ask was to update the messaging and refresh the look and feel for six existing BASF Pest product ads — but our team took it a step further.
Instead of approaching each ad individually, we looked at the set as a whole. We identified places where we could incorporate consistency and we applied those elements across the board. The resulting deliverables feature a cohesive layout, headline structure, body copy setup and CTA line — they all feel like they were born from the same brand, while sticking true to the intent of the product ads.
Print
Magazine Ads
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