Concept // Best of the Pest
Chris Vernon // Art Director
Gary Bostwick // Associate Creative Director
Deliverables // Campaign Concept • Magazine Ads
Using compelling statistics and high-impact facts, our team was asked to come up with an overarching idea to highlight different treatment categories within the BASF Pest portfolio. Through the executions, we were to communicate the unique benefits of each solution, as well as how they contributed to a pest management professional's overall goals.
Because the BASF Pest portfolio is filled with some of the best products in the industry, our approach used superiority claims backed by facts and numbers to show how each innovation could bring top-of-the-line power to a pest management professional's program.
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